Varun Gupta

• Product Designer

  Grapdes

  May 2025 – Present · ~1.4 yrs

  Led end-to-end product design across 10+ digital products spanning SaaS, EdTech, FinTech, and consumer mobile apps, from problem definition and user research through to high-fidelity UI, micro-interactions, and engineering handoff. • Drove a 30% improvement in task completion rates across key user journeys by conducting iterative usability testing, translating findings into refined Figma prototypes that shipped with measurably better outcomes. • Built a modular, WCAG-compliant design system with reusable component libraries and design tokens across multiple products, cutting implementation errors by 40% and giving engineering a single source of truth. • Standardised design-to-development handoff by creating annotated component specs, interaction notes, and developer-ready Figma assets, reducing engineering back-and-forth and ensuring implementation stayed true to the original design intent. • Developed detailed storyboards and user flow maps to communicate interaction ideas clearly to stakeholders and engineering teams, bridging the gap between product vision and design execution.

• Product Designer

  Noor Inc · Noida, Uttar Pradesh

  Mar 2025 – May 2025 · 2 mo

  Designed end-to-end UX for a complex enterprise SaaS platform across three distinct user portals, simplifying multi-step workflows and dense data into intuitive, role-specific interfaces for different user types. • Designed loyalty, rewards, and coupons flows for a consumer mobile app serving 10M+ users, driving measurable feature adoption and increased engagement post-launch. • Drove a 40% reduction in session abandonment by restructuring information architecture and redesigning onboarding flows, validated through A/B testing, user interviews, and usability testing before development began. • Increased post-launch user engagement by 50% by designing responsive, mobile-first interfaces that prioritised clarity, visual hierarchy, and minimal cognitive load across web and app.

• UI/UX Designer & Developer

  InsightBlend Analytics

  Jun 2024 – Feb 2025 · 8 mo

  Defined a modular, accessible design system from scratch including typography scale, colour tokens, and reusable component patterns, used consistently across the product, dashboards, and all marketing assets. • Translated complex analytical data into clean, intuitive dashboards and internal tools spanning tracking, marketing analytics, and LMS platforms, making dense multi-layered information immediately legible for non-technical users. • Built the complete product design language from zero, driving a 70% increase in inbound inquiries within 30 days of launch. • Designed and developed the company website using React.js and Tailwind CSS, applying hands-on understanding of component structure to ensure pixel-perfect engineering handoff and faithful production output.

• Bachelor of Technology Computer Science Engineering

  Aditya University

  2020 – 2024

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